BROKERBOT × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, BrokerBot.

Jerimiah, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. BrokerBot is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US real estate brokerage mapped, the ~15,000 that look like your best customers, and three campaigns we'd run for BrokerBot in the next 30 days.

PREPARED FOR JERIMIAH TAYLOR · TUCSON, AZ · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for BrokerBot.

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, an operator-led sales motion, and a small team that needs pipeline now.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 13,000 to 21,000 more of your best customers?

You already have the dream ones: the real estate brokerages that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 13,000 to 21,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
13,000 to 21,000real estate brokerages that look exactly like them
Section 04 · Your market, sized

Every cell is a real estate brokerage.

Every US brokerage carries a broker-owner license number in a state real estate commission database and a storefront listing under Google Maps' real estate agency category. We build the list from those registries, enrich the broker-owner and operations lead, and time sends to license renewal and franchise conversion cycles.

US real estate brokerage firmsYour sweet spot: 10 to 75 agentsIn-market this quarter
0
US real estate brokerage firms. US Census County Business Patterns, NAICS 531210 (Offices of Real Estate Agents and Brokers), 2023.
~15,000
Sweet-spot brokerages
10 to 75 agents
3
Buyer personas
Broker-Owner, Managing Broker, Ops Director
~45,000
Relevant contacts
At 3 titles per brokerage
Nov to Feb
Evaluation window
Before spring listing season
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 86,000 US real estate brokerages and reach out when the right signal shows up, so BrokerBot is the first name a broker-owner thinks of when back-office software comes up.

  • New broker-owner license issuedState real estate commission rosters. A new broker-owner resets the back-office stack in year one.
  • Franchise brand conversionState licensing filings and franchise press releases. Rebrands trigger a full systems switch.
  • Agent headcount spikeMLS agent rosters and state license counts. Fast-growing brokerages outgrow spreadsheets.
  • Competitor tool contract expiringG2 and Capterra reviews, brokerage forum posts. Renewal season is switching season.
  • Transaction coordinator job postingIndeed and LinkedIn listings. Hiring for coordination work signals a broken manual process.
  • E&O insurance renewal filedState insurance filings. Renewal cycle lines up with annual compliance and tooling review.
09:14 · TODAY
Independent Arizona brokerage (22 agents) registers new broker-owner license effective this month
→ NEW-OWNER PLAY
YESTERDAY
Regional brokerage posts Transaction Coordinator opening after agent count grows past 40
→ HIRING-PAIN PLAY
YESTERDAY
Georgia brokerage converts from national franchise to independent brand
→ REBRAND PLAY
MON
Brokerage forum thread flags commission-tracking spreadsheet errors ahead of Q1 close-out
→ COMPLIANCE PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~15,000 brokerages in your sweet spot: 10 to 75 agents, broker-owner and operations lead identified from state license rosters and Google Maps listings
AngleOne system for compliance, commissions and transaction management instead of spreadsheets and three disconnected tools
~15,000 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetBrokerages that mirror BrokerBot's ideal customer profile: independent, growth-stage, 10 to 50 agents, still running commissions by hand
AngleLead with the operational pain BrokerBot already solves for brokerages this size
~13,000+ ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetBrokerages showing a buying signal this quarter: new broker-owner licensed, franchise brand switch, agent headcount spike, compliance renewal on record
AngleA one-to-one note written from the signal, sent the week the license or renewal posts
~5,000 PER QUARTER ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Jerimiah, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.